About us

Data insights, for a purpose

For Purpose Labs brings enterprise-grade data, GIS mapping and competitive research to small businesses and non-profits, at a price they can afford.

Jack Staples, founder of For Purpose Labs, smiling outdoors in front of green foliage
Jack StaplesFounder, For Purpose Labs
Our story

Why I started For Purpose Labs

I'm a data analyst and GIS specialist. Four years ago, I kept seeing the same challenge in my friends' businesses: great products and real passion, but no clear way to bring their idea to the world. They needed to know which markets to start in, where to put their storefront, and how to connect with the clients who were already looking for what they offered.

That's why I started For Purpose Labs: to combine the best data from multiple sources with GIS mapping and competitive research, and help businesses and non-profits grow for a price they can afford.

Too many good businesses struggle for lack of the right information. We exist to close that gap.

Four years in

What's happened since

20+
Projects delivered for businesses and non-profits
10+
Years of GIS and data experience
~33%
Commercial sales growth one client reported in 2025 over 2024

The businesses we've worked with have used our data to focus their sales teams on the highest-value prospects and to plan where to grow next. We're improving our capabilities every day, and have recently added AI integration and app development to serve our clients even better.

The future is bright, and we'd love to be part of your purpose too.

We help businesses of all sizes

Get in touch to set up a free call. We'll talk through your business and where data can make the biggest difference.

Book a free call